what will the museum of the future be like?
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- About Me:
- I have been working on the Atlas of Living Australia and am also interested in making the collections of the Museum more widely accessible.
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Data, data everywhere... yet, no audience insight
Data, data everywhere... yet, no audience insight
Ron Layne / Fuel4Arts
This paper promotes the value of data for strategic marketing and outlines some of the main issues and challenges for arts organisations around collecting, analysing and managing audience data. It also provides a brief overview of data collection methods and Vital Statistics, a program developed and offered by Purple Seven in the UK which will be rolled out across Australia and New Zealand over the next three… Continue
Posted on June 17th, 2008 at 2:27pm —
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