Evangeline's Page

I am working on my master's thesis for the University of Southern California. I am interested in exploring the below questions and ultimately creating a set of recommendations and unique findings on methods and channels of reaching a new generation of loyal and generous museum donors:

-What are the most effective forms and/or uses of communication for arts organizations to build and develop new audiences?

-What is the role social media plays in arts marketing and communication and how large is this role?

-How are arts organizations/non-profits communicating to America's youth in order to attempt to attract future loyal patrons and donors?

I will be focusing on young professionals between the ages of 22-34.

As of now I am planning on conducting various surveys and research methods to find out how this demographic uses social media, what social media they use, and for what purposes. These questions will hopefully lead me to find out if social media is a main channel for cause-related informatio

After conducting my research my goal is to have a fully developed resource of the most efficient forms of media in order to reach my target demographic.

My findings will also include the necessary steps to create awareness among the demographic, create value in hopes of future donations, and maintaining the value in order to build loyal long-term patrons to a nonprofit and/or organization/cause.