Hi Paul,
This is exactly the direction in which I am thinking!
It takes quite a long time for a microsite to gain visibilty on the web, and when Google has noticed it, the exhibition is about to close and the site dies. So, what I am thinking is...
Great topic.
I would like to see all micro sites replaced with web projects that can travel.
By this I mean built the project into the main part of the web site - but make sure that the core of it - or a key aspect of the project is made avaiable...
The IMLS National Study on the Use of Libraries, Museums and the Internet has quite a bit of data on the correlation between online and in-person visits to museums.
When doing museum websites we often tend to think of it as a platform for marketing (e.g. for new exhibitions and temporary exhibitions). We often make a microsite, with its own domain or subdomain and specific content, unique to the topic in ques...