Share 'Microsites and their effect'

When doing museum websites we often tend to think of it as a platform for marketing (e.g. for new exhibitions and temporary exhibitions). We often make a microsite, with its own domain or subdomain and specific content, unique to the topic in question. But I have for some time had doubts. Does it really make sense - webwise? It takes a couple of months for the site to gain value, get really visi…