Share 'Digital Content - why it's important to us'

Strangely enough, at a recent museum conference, a colleague turned to me and asked why there had yet to be a clear definition of the relevance of 'content' as opposed to 'collections' in the sector. After listening to Lynda Kelly's presentation where she neatly summarised what audiences wanted from a museum visit, I put this model together. I'd be interested in your thoughts: Collections, the m…