Developing a social media/social networking strategy

[Lynda Kelly]

As Angelina and I finally meet to work out our research plan as part of the Engaging Social Media ARC grant, we are thinking about developing a social media/networking strategy for the Museum. Some of the issues we'll need to consider (some of these via my meeting with our IT manager):
1) technical - bandwidth, file formats, storage
2) policy development - inclduing acceptable use standards, code of conduct, content management/approval processes
3) archiving - both the Museum's site and other sites we populate such as Facebook - how do we keep records of that??
4) experimentation and ongoing evaluation
5) developing a how to/why guide - outlining various social media tools/sites, why you'd use them (audiences) and how
6) training
7) developing an implementation plan identifying kick off projects (we're thinking about AMEP and Flickr; new exhibition development and blogging; Australian Museum Members and Facebook; and the Science Communication group's various programs.

We'll see how we go. If anyone else has developed such a policy I'd love to see it. The closest thing I have come across is Shelley's paper documenting Web 2.0 progress at the Brooklyn Museum.

[Seb Chan]

It might also be useful to look at the important overlaps between web, IT and comms/marketing strategies - as social media strategies inevitable need to touch each of these.

http://www.powerhousemuseum.com/dmsblog/index.php/2008/03/06/four-i...

Sustainability for the organisation is an absolutely critical issue as often the resourcing required to maintain engagement with audiences using social media is very high, potentially higher than the lighter touch of other more traditional forms of engagement.

[Sophie Lieberman]

Hi Lynda

Geat to see this happening - I agree with Seb that the "overlaps" are importnat. There has to be buy in from all our different "bits" - I'm thinking especially of marketing....If you can think of a way scicom can help with this don't hesitate!
S

[Lynda Kelly]

Here's another link Innocentive

[Angelina Russo]

I came across this article which is quite a useful reminder of what we will need to watch as we continue with this research. I agree with Seb in that we must look at important overlaps and I look forward to finding some good examples of distributed co-creation, open-source innovation and most particularly, open-source design methods. Struggling at the moment!

[Lynda Kelly]

Check this out The New PR wiki - heaps of blogging policies here. Also Chapter 8 of Ross Dawson's book Implementing Enterprise 2.0

[Lynda Kelly]

Here's the NZ Government's Principles for Social Media - via Mylee Joseph. She will also add the State Library of NSW's policy.

[Mylee Joseph]

This version of the social media policy was developed to help public libraries in NSW develop their own policies in consultation with their IT departments. We were fortunate to have the work of Seb Chan @ Powerhouse and Jason Ryan in NZ to draw on.

[Lynda Kelly]

Here's a fantastic online resource for developing social media policies/guidelines.

[AIF]

If there is any project that you find might be good for your research in this subject, I would be really interested in putting it on through the museum I'm interning at in order for it to be part of my thesis. Let me know in general if there is anyway I could be involved with your project or could you at least please keep me informed with how the policy making processes is going!

[Kim]

I would be really interested in this project too! I am hoping that my library will develop a social media strategy. I'm all for experimentation however I believe a strategy will help us to direct our energies in the right direction.

As far as acceptable use goes I quite like this. My boss says it has too many rules that it is all about good manners: http://gretemangroup.com/blog/index.php/2009/01/social-media-policy/

Many people are pointing to Intel's policy as a benchmark http://plablog.org/2008/12/public-libraries-need-to-look-at-intels-...

[Pia Waugh]

I did a blog post that may help:

http://pipka.org/blog/2009/07/08/gov-2-0-where-to-begin-part-1-of-3/

Also there are _loads_ of fantastic resources from Australia and around the world here:

http://wiki.katelundy.com.au/PublicSphere2

Pretty PDF of the Public Sphere briefing paper is at:

http://www.katelundy.com.au/wp-content/uploads/Public-Sphere-2-Gove...

[Lynda Kelly]

We're in the throes of finally developing our social media strategy. Check out our progress here and feel free to comment!