"Repurposing content": Making Web 2.0 easy

[Lynda Kelly]

One of the biggest gripes I get about implementing Web 2.0 in an organisation (not just museums) is the time it takes to do Web 2.0. I have already answered that question on the Project AMEP blog post (i.e. 12 minutes and week + 2 large glasses of red wine!), but another idea I'm toying with is the notion of write once, publish many times.

I have attached a model that Bliss and I developed after working on our Project Evil audience research and be interested in feedback and comments. We're writing this up further for the next edition of the Exhibitionist.

[Lynda Kelly]

Nice post here from Seb Chan with five simple steps to developing and publishing museum content that is relevant here. Check it out.

[Seb Chan]

Simple?

Far from it. They are hard. Very hard.

;-)

[Lynda Kelly]

The hard part is the organisational change bit I think - that takes time and effort but is achievable. At the Australian Museum I feel we're on track for that and will post something mid-December after we've had a series of workshops to move all of this along in a more strategic way.