Museums Audience Development Masterclass

A masterclass, led by Dr Lynda Kelly, Head, Australian Museum Eureka Prizes, Web and Audience Research. Among the key issues to be addressed will be:

* How to obtain sustainable, ongoing funding to support
long-term programmes which make a difference
* How to evaluate the short- and long-term impact of your
projects
* How to reaching the most excluded groups or individuals
* How to prioritise your work among the various communities
* How to use new community-based communication media
* How to build the right organisational structure to deliver
effective programmes
* What can be learnt from the experience of other sectors
working in these fields

About the presenter: Dr Lynda Kelly is the Head of Audience Research at the Australian Museum, Sydney. She has published widely in museum evaluation and writes the Audience Research in museums blog with a readership of around 500 per month. Dr Kelly is particularly interested in visitor experiences and learning and how these can be measured; young children's learning, Indigenous evaluation, as well as the strategic uses of audience research and new technologies in organisational change. She happily obsessed with all things Web 2.0 and is curious to see how this will change the world that museums operate within and the ways people learn. In 2007 she completed her PhD in museum learning.

For the next 12 months (to September 2010) Dr Kelly will also be responsible for the overall management of the Australian Museum Eureka Prizes (AMEP) and the Museum's Web Unit, delivering on AMEP's 20th anniversary and the website rebuild.

Qualifications.

Dr Kelly’s qualification include:

*Doctor of Philosophy, University of Technology, Sydney
Graduate Diploma in Employee Relations, University of
Western Sydney
*Bachelor of Arts, Psychology Major, Macquarie University

Dr Kelly is a Member, Peer Advisory Committee, Family Learning in Interactive Galleries IMLS National leadership Grant (2008-2010); Board Member ICOM CECA (2004-current); Board Member, ICOM Australia (2005-current); Assessor, Australian Research Council (current); Member Editorial Board, Journal of Audience and Visitor Research, University of Salford, U.K. (current); Member Editorial Board, Journal of Visitor Studies, Visitor Studies Association (current); Advisory Committee Member: ARC Special Project Partnerships in Humanities Research: An Evaluation of Collaborative Projects with Cultural Institutions, University of Western Sydney (2002-2004); Steering Committee Member: Sustainable Tourism Cooperative Research Centre on Visitor Accessibility in Urban Tourism Environments; Vice President and Board Member, Evaluation and Visitor Research Special Interest Group, Museums Australia Inc (1998-2003); Board Member, Museums Australia NSW (1996-1999) and member of Australasian Evaluation Society; Australian Association of Educational Research; International Council of Museums (ICOM); Museums Australia;Visitor Studies Association

Who should attend: This masterclass is a high end session for those who work in visitor research/audience development departments.

When: Tuesday 24 November
Time: 10am-4pm
Where: Melbourne Museum
Cost: $50
Limited to 12 places

Please register your interest by contacting, Georgia Rouette, Manager, Exhibitions Services, Museums Australia (Victoria) on (03) 8341 7342 or email grouette@mavic.asn.au

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