Crowdsourcing: What will changing innovation processes mean for design practitioners?

Throughout the creativity sector we are seeing more and more calls to ‘the crowd’ for their design ideas. From Smith’s Crisps offering 1% of sales for new flavour ideas to Dorito’s offering $20,000 to the most innovative and crowd-pleasing advertisement, we are seeing clients seek solutions from the crowd rather than the designer.
What will this mean for designers?
This session brings together practitioners and academics to explore what the future of innovation will mean to design practice.




Crowd Sourcing
What will changing innovation processes mean for design practitioners?
Wednesday 5 August, 6-7.30pm | Sensis Theatrette, Melbourne

Presented by AIMIA Victoria in partnership with Swinburne University.

Throughout the creativity sector we are seeing more and more calls to ‘the crowd’ for their design ideas. From Smith’s Crisps offering 1% of sales for new flavour ideas to Dorito’s offering $20,000 to the most innovative and crowd-pleasing advertisement, we are seeing clients seek solutions from the crowd rather than the designer.

This shift in the innovation process can be characterised as either user-driven (where the crowd is asked to respond) or open innovation (where clients are creating new partnerships with their ‘problem solvers’). Exciting as this may be for creatives everywhere, what does it mean for design practitioners? What are the implications of user driven and open innovation of interactive media and digital design practices in particular? This session brings together practitioners and academics to explore what the future of innovation will mean to design practice.

Speakers:
99Designs - Adam Schilling
iSpyStyle - Kate Vandermeer
Professor Lyndon Anderson - Swinburne University

Chair:
Angelina Russo - Swinburne University


The seminar will be followed by networking drinks at Three Degrees.

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